Customer Relationship Management

Grow Your Business with the Industry's Only Integrated Customer Relationship Management System​

Customer relationship management (CRM) is gaining increasing prominence as one of the most critical aspects of running a business, as we witness the rise of the omnichannel approach as one of the most successful methods to retail.

As customers flit across different platforms before deciding on purchasing products on their most preferred channel, the onus has never been greater for businesses, especially those in the retail sector, to provide consumers with seamless shopping experience. 

customer relationship management

In order to provide a seamless shopping experience to customers, businesses now face the urgent need to have their fingers on the pulse to read consumer behaviour. The Oracle NetSuite enterprise resource planning (ERP) system presently stands as the only cloud system that delivers a 360-degree, real-time view of your customers. The sales, support, service, and fulfilment teams have access to complete and key customer data in real-time empowering them to better support your customers while driving upsell and cross-sell.

Benefits of Customer Relationship Management
customer relationship management

Consolidated and centralised real-time view of customer activities

The Oracle NetSuite ERP system provides businesses with a consolidated and centralised view of their customers in real-time. This allows companies to make important decisions concerning critical marketing and sales processes.

CRM processes

Automation of core CRM processes

By automating processes that are key to CRM such as sales, marketing and customer service, the Oracle NetSuite ERP system helps marketing and sales representatives to focus on serving their customers. Oracle NetSuite’s CRM function enables businesses to track all customer touchpoints.

insights and better forecasting

Unlock insights and better forecasting

The Oracle NetSuite ERP system incorporates the best of modern-day technologies such as artificial intelligence that will help businesses unlock new insights and spot trends in consumer behaviour. This helps companies gain a better understanding of sales patterns and key information on pain points.

Increase Efficiency and Productivity

Increase Efficiency and Productivity

Accelerate case resolution time by providing support reps with complete customer visibility with appropriate case assignments.

Drive Incremental Revenue

Drive Incremental Revenue

Empower sales, service and support reps to upsell and cross-sell better with complete access to cross-functional customer data.

Business Operations

Smoothen operations for E-commerce businesses

Oracle NetSuite provides you with greater visibility into products or services recently browsed, helping enhance your E-commerce business.

Omnichannel Retail Business

Omnichannel retail is a comprehensive strategy that allows businesses to serve customers interchangeably across different platforms, without variations in services, products, or pricing.

Oracle NetSuite SuiteCommerce

Oracle NetSuite SuiteCommerce is a SaaS e-commerce multi-tenant platform that provides traders with exclusive, exciting online experiences. Enjoy a wide range of features, control your page easily and access it with a set of extensions.

Talk to our Oracle NetSuite experts