Why B2B Companies are Going D2C and How They’re Doing It

The exponential growth in E-commerce has also spurred tectonic shifts in business models. Where the business-to-business (B2B) model once held sway in the E-commerce industry, a series of factors from the lack of branding recognition to the costly ownership of data has driven businesses towards the direct-to-consumer (D2C) model. This whitepaper serves as an A to Z guide of why this shift is taking place, what companies can do to thrive in the D2C business model, and the right technologies to help them capitalise on this opportunity.