The sales and marketing departments of any organisation have a symbiotic relationship, and Workato helps these two by helping integrate the various solutions that may be used and then setting in motion automation that helps improve conversion rates.
By integrating Salesforce with other marketing solutions that your company may use such as Marketo, Shopify and Hubspot, you can swiftly sync customer data at the click of a few buttons instead of manually transferring them. You can also route leads in real-time to your sales reps through integrations with other productive solutions such as Slack or Microsoft Teams.