NetSuite-Powered Carousell Primed to Scale New Heights

Pinploy Poonkham
May 19, 2025

The meteoric rise of Singapore’s Carousell owes much to its commitment to leveraging cutting-edge technology to make quantum leaps¹. The online classifieds, consumer-to-consumer marketplace, which was founded in 2012, is now a unicorn with a presence across Southeast Asia, Hong Kong and Taiwan².

Its acquisitions of LuxLexicon, a prominent Singapore-based luxury bag reseller, and Laku6, an Indonesian electronics recommerce platform, are just a few in its growing stable³. As an early adopter of technology, Carousell had begun using artificial intelligence (AI) much earlier, before the last couple of years of the post-generative AI (Gen AI) boom.

For instance, Carousell leverages AI for image recognition to accelerate the selling process by fitting items into their respective categories. AI also plays a key role in identifying the authenticity and conditions of second-hand mobile phones sold on its platform.

This impressive use of technology to solve problems extends to Carousell’s back-office operations management. As it has expanded into Hong Kong, Indonesia, Malaysia, the Philippines, and Taiwan, it has phased out its small business accounting solution and implemented Oracle NetSuite.

“We needed an ERP system that could grow with us and meet the diverse needs of multiple markets as we scaled,” says JJ Ang, CFO of Carousell Group, to Oracle. “With NetSuite, we have been able to standardise and automate financial processes across all the markets we operate in to accelerate reporting and improve decision-making as we expand.”

NetSuite’s OneWorld module has helped Carousell with multi-company financial consolidation and facilitated the management of the ever-increasing volumes of transactions every month. NetSuite’s true-cloud ERP offers robust multi-currency and multi-language capabilities in compliance with local tax and reporting regulations across its global business.

Meanwhile, NetSuite’s head of Asia, Amit Suxena, sums it up perfectly why this true-cloud ERP system is perfect for fast-growing businesses which handle high volumes of transactions. “Carousell handles a growing volume of transactions each month, connecting buyers and sellers across a diverse range of products and categories, including cars, lifestyle, gadgets, and fashion accessories,” he says.

“With NetSuite and its embedded AI capabilities, Carousell has embraced automation as it scales its business to expand insights, accelerate and bolster decision-making, and strengthen its position as a leading recommerce marketplace in Asia.”