The Craftmark Group has a diverse portfolio of brands in lifestyle and wellness. They specialise in leather accessories for men and ladies with products ranging from shoes and bags to small leather accessories.

Craftmark chose Oracle NetSuite because it ticks all of the boxes when it comes to fulfilling their needs. Oracle NetSuite provides real-time visibility on the inventory to help optimise stock levels and provide a 360-degree view of the entire business. 

Oracle NetSuite also provides a platform to integrate their e-commerce and POS to provide real-time data that improves operational efficiencies and scalability.

PointStar Consulting
The Craftmark Group
Singapore, Singapore
  • E-commerce online marketplace
  • Retail in lifestyle and wellness
Oracle NetSuite
Challenges Faced
  • The disparate systems
  • Could not integrate with their e-commerce system
  • Difficult in consolidating accounts from our subsidiary Craftcare
  • Not able to get real-time stock visibility
Customer Success
  • Unprecedented visibility of business in real-time
  • Financial consolidation across all of The Craftmark’s Group businesses
  • Financial close process takes place promptly and on time
  • Optimal management of inventories
  • Automation enables better use of resources to focus on growth rather than on manually managing data

Learn How ERP can Streamline your business


What they say

“PointStar’s certified NetSuite ERP project management team assisted Craftmark to implement NetSuite OneWorld that gives real-time data and enabling consolidation from subsidiaries. The team has guided us along the way to fully maximise the benefits of the system.”Adelene Tan Director The Craftmark Group