What is Omnichannel Retail?
Omnichannel retail is a comprehensive strategy that allows businesses to serve customers interchangeably across different platforms, without variations in services, products or pricing.
According to Harvard Business Review research, 73% of consumers shop across different channels, from bricks-and-mortar stores, online stores, mobile apps, social media, to over-the-phone, before making a purchase on the platform that is most convenient to them.
To deliver a highly personalised experience for customers across all touchpoints, you must have key insights of consumer behaviour. Here is why the Oracle NetSuite is the perfect ERP system for your omnichannel business:
1. Single view of customers across all omnichannel retail platforms
As omnichannel retail is one that is geared towards evolving customer demands, it is important to have data on consumer behaviour.
The Oracle NetSuite ERP system delivers a single view of consumer behaviour across all your retail platforms, such as your physical store, online store, mobile apps and call centre.
This equips you with insights that will enable you to offer exclusive services to your customers based on their preferences, and ensures seamless transition from one platform to another.
2. Real-time visibility of your entire business
Oracle NetSuite offers real-time visibility of your entire business by bringing together disparate entities, equipping retail business owners with an overview of the company.
In omnichannel retailing, time is of the essence, and customers can get impatient. Real-time visibility ensures business is run efficiently by empowering management to respond swiftly to problems in key departments of the business such as accounting, inventory and order management, customer relationship management (CRM), marketing, and e-commerce.
3. Remote access and security
Migration to a cloud-based ERP system such as Oracle NetSuite ensures business the convenience of remote access. In the event of a lockdown, as necessitated by the Covid-19 pandemic, users of the system can access it from anywhere, anytime, provided they have internet access.
Why Choose PointStar?
PointStar is a leading cloud computing solutions consultancy and a 5-Star Oracle NetSuite Solutions Partner with a focus on delivering Oracle NetSuite solutions to customers in the ASEAN and North Asia regions. We have a strong team of consultants that have successfully implemented Oracle NetSuite projects over various industry verticals with a strong focus on retail, e-commerce and omnichannel solutions. Coupling a deep knowledge and expertise on the Oracle NetSuite product together with a strong consultancy on industry best practices, we have proven to be a market leader in this industry, providing a full range of professional services encompassing consultancy, implementation, training and support.