Why B2B Companies are Going D2C and How They’re Doing It

B2B Companies are Going D2C

Why B2B Companies are Going D2C and How They’re Doing It

The exponential growth in E-commerce has also spurred tectonic shifts in business models. Where the business-to-business (B2B) model once held sway in the E-commerce industry, a series of factors from the lack of branding recognition to the costly ownership of data has driven businesses towards the direct-to-consumer (D2C) model. This whitepaper serves as an A to Z guide of why this shift is taking place, what companies can do to thrive in the D2C business model, and the right technologies to help them capitalise on this opportunity.