Marketing

Workato provides low-code/no-code integrations for marketing solutions such Marketo, Hubspot and Eloqua with data visualisation solutions such as Tableu and Snowflake, allowing your marketing team to carry out effective campaigns.

Marketing team

Workato Features for Marketing

Budget and Planning

By bringing together solutions the wide array of solutions that a marketing team may use such as Adobe Experience Manager, Allocadia, Workfront, Marketo, Hubspot, Eloqua, Tableau and Snowflake, Workato helps you automate the planning and performance management process, and ensures you plan strategically, and invest efficiently in your marketing campaigns.

Workato for Marketing

Campaign Creation

Workato helps you integrate marketing campaign management tools such as Seismic, with marketing content management systems such as Adobe Experience Manager, to ensure your campaign goes according to plan. Plan and keep track of all your campaigns by integrating the different systems that you may be using in your organisation using this low-code / no-code service. 

Workato for Marketing

User Acquisition

When a lead is captured by your marketing solutions such as Marketo or Hubspot, then Workato integrations help you sync the customer data with your CRM applications such as Salesforce and that, in turn, sets automation going by relaying this information to data enrichment tools such as Clearbit and ZoomInfo. You can subsequently integrate these with workplace communications tools such as Slack.

Workato for Marketing

Retention and Expansion

Integrate solutions that capture customer usage data such as Amazon Redshift or Snowflake with marketing solutions such as Marketo, Eloqua or Hubspot and sales engagement platforms such as outreach and you will be able to identify just the right products for you to upsell and cross-sell to your customers.

Analytics

Workato goes beyond merely integrating your different systems and setting-in-motion automation. Workato integrations help you create an ecosystem where all your marketing funnels, and every touchpoint in your customer journey are identified, allowing you to outline clearly areas to focus for revenue growth, in addition to identifying prospects and qualifying leads. 

Workato Benefits for Marketing

Narrow down sources of revenue

Marketing Leads

Generate and nurture leads

Integrate marketing systems

Provide a personalised customer journey

Marketing and Sales

Ensure marketing and sales objectives align

Marketing Integration and Automation

Do everything in one place

Customise your marketing solutions integration

Integrate systems and eliminate manual processes with Workato’s Marketing solutions integration.

Workato provides integration for over 1000 apps

Instantly connect your marketing systems with thousands of applications – cutting across various departments.

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