Unified Commerce: The Complete Ecosystem for E-Commerce Success
With a wide array of e-commerce platforms to sell their products and services on, business have a healthy pipeline for revenue generation. However, the true test lies in finding a system that can seamlessly integrate various touchpoints, offering unified commerce and providing a clear, comprehensive view of operations.
Businesses with multifaceted touchpoints, with a focus on e-commerce, require unified commerce. Unified commerce will help these organisation streamline operations and enhance customer experience.
Unified Commerce: Tools for future of businesses
Unified commerce involves integrating backend systems with customer-facing channels through a single platform. This setup is essential for supporting omnichannel journeys and providing a unified view of shopper interactions, products, and management systems.
With a centralised platform, unified commerce offers a comprehensive view of your business, enabling you to capture consolidated data insights. These insights help you better serve customers and respond to changing market needs as needed. Unified commerce allows you to monitor performance across different channels and regions, facilitating informed business decisions and better preparation for future changes.
According to Adyen’s 2020 Retail Report, while 50% of unified commerce retailers maintained consistent transactions during the Covid-19 pandemic, in-store shoppers who moved online spent 40% more. Unified commerce has also been earmarked as a “US$3.3 trillion global retail opportunity”.
Enhancing CRM Systems through Unified Commerce
Putting in place unified commerce through integration of your whole operational ecosystem brings significant enhancements to your business. By connecting your ecommerce platform with your customer relationship management (CRM) systems, sales teams can manage customer interactions and sales data in one place, reducing administrative tasks and ensuring consistent application of special pricing and discounts.
Configure, price, quote (CPQ) solutions within a unified commerce framework automates product customisation and quoting, minimising errors and accelerates processes which would elavate customer satisfaction. Real-time data access ensures sales teams to have the most current and accurate information for order fulfilment processes, leading to a quick and effective customer response.
Tailoring Customer Experience for B2B and Wholesale Businesses
Unified commerce gives business to business (B2B) organisations and wholesalers a multitude of benefits especially in improving customer experience through the integration of your ecommerce platform with your core business systems. This integration facilitates seamless access and visibility of an organisation’s data and processes, making it much easier to manage than traditional complex pricing structures. This transparency helps enhance customer trust, resulting in better relationships and customer loyalty. Unified commerce also offers self-service capabilities, enabling customers to create estimates and manage support cases directly, reducing the workload on sales teams and improving efficiency.
Reducing Costs and Technical Headache with a Single Platform
Choosing a unified commerce solution can significantly reduce technical headaches for businesses by integrating your ecommerce platform seamlessly with core business systems. This integration eliminates the need for synchronisation between disparate systems, leading to lower operational costs and greater efficiency.
Businesses benefit from real-time access to inventory, pricing, and customer information, ensuring that order management is accurate and streamlined. Additionally, the simplified technology stack reduces setup and maintenance challenges, allowing sales teams to focus on value-added services rather than administrative tasks. Unified commerce also enhances customer experience by providing self-service capabilities, such as product configuration and support case management, directly through the ecommerce platform.
Why Choose OracleNetSuite as your Unified Commerce Provider
Oracle NetSuite SuiteCommerce facilitates unified commerce by seamlessly integrating your ecommerce platform with core business systems to enhance customer experience and operational efficiency.
SuiteCommerce offers collaborative e-commerce, self-service product configuration, and support, allowing you to manage estimates, configure products, and handle support cases independently. This integration reduces operational costs and technical issues while providing real-time data access, ensuring inventory and pricing updates are instantly reflected across all systems.
NetSuite’s SuiteCommerce is especially beneficial for B2B companies and wholesalers with complex pricing structures and real-time inventory needs. For existing NetSuite users, adopting SuiteCommerce is straightforward, with quick implementation and fixed costs, minimising data mismatches. This unified approach streamlines operations, improves customer satisfaction, and optimises e-commerce strategies across various industries.
In a Nutshell
Unified Commerce stands out as a transformative solution for streamlining operations and enhancing the customer experience for retailers. By integrating backend systems with customer-facing channels through a single platform, businesses can support omnichannel journeys, provide a unified view of interactions, and gain comprehensive data insights. This approach enhances CRM systems, reduces operational costs, and simplifies technical processes, enabling businesses to make informed decisions and improve efficiency.
With significant benefits for B2B and wholesale businesses, including better management of complex pricing structures and real-time inventory visibility, unified commerce fosters transparency and customer trust. NetSuite SuiteCommerce exemplifies the power of unified commerce by offering seamless integration, real-time updates, and efficient implementation, making it an ideal choice for optimising ecommerce strategies and driving business success across various industries.
